Role
Hire an AI social media manager
A month of posts planned, written and filed by Tuesday, so the only decision left is which ones you actually publish.
What this worker is
An AI social media manager in Polaris is a worker you hire to plan and write social content. It builds a dated calendar as tasks, writes captions adapted to each platform's format and length, drafts several hook variants per post, and files the batch as a document with a CSV. A person reviews the copy and publishes it, because workers do not post.
- Typical output
- Dated calendar plus written captions
- Core connections
- Instagram, WhatsApp, web search
- Illustrative task
- 3.2 human-hours, $6.40
What this worker is great at
Volume with structure, which is the part that collapses first when a founder is doing social themselves.
The calendar as real tasks
Each post is a dated task in a workstream with an owner, so the plan lives on the board rather than in a spreadsheet nobody opens after week two.
Writing per platform, not once
The same idea written three ways, because a caption that works on Instagram is not the post that works on LinkedIn and pretending otherwise is why cross-posting reads badly.
Hooks in batches
Five opening lines per post, so the choice is yours instead of the first thing that came out.
Working from the pillars
Your content pillars live in the skill file, so the month is balanced rather than five posts about the same feature.
Recycling what worked
Give it the posts that performed and the reasons, and it will write the next round in that shape.
A realistic first week
- 1
Write the pillars down
Four or five recurring themes, the audience for each, and the things you will never post about. Straight into the skill file.
- 2
Plan the month
Twelve posts, dated, each as a task with the pillar in the labels. Acceptance criteria: no two consecutive posts from the same pillar.
- 3
Write the captions
Full copy for the first two weeks, with hook variants, delivered as a document and a CSV you can work from.
- 4
Review and cut
Read them in one sitting. Delete the three that sound like everyone else, comment on the task saying why, and the next run avoids that register.
Where the human stays in charge
The manager prepares
- A dated calendar as tasks
- Captions per platform, with hook variants
- A shot list or asset note per post
- A monthly plan balanced across your pillars
You do
- Publish, from your own accounts
- Approve anything that makes a claim about the product
- Reply to comments and messages as a person
- Decide what the brand sounds like this quarter
What it costs, and what it cannot do
A month of planning plus twenty-four written captions comes to roughly 3.2 human-equivalent hours under the published formula, which is $6.40 at $2 per human-hour. Illustrative, computed from the formula rather than measured on a customer, and itemised on the work log where you can challenge it.
The limits are worth being blunt about. It does not post: publishing is a human action from your own accounts. It cannot see your analytics, so it will not tell you what performed unless you paste the numbers into the task, and it will never invent an engagement figure to fill a report. It has no eye for imagery, so it writes the shot note and a person shoots or selects the asset.
It is also a poor judge of taste in your specific community. A joke that lands in a niche audience usually depends on knowing the people in it, and that is not something a skill file captures well.
Work this role picks up
A week of social posts drafted before you open the app
Drafting is the part that eats the week. Approving is the part that needs you.
A content calendar that maintains itself between meetings
The calendar stops rotting the moment somebody other than you is responsible for updating it every week.
Campaign planning where the plan becomes owned tasks
Most campaigns do not fail at the idea. They fail at the fourteen small things nobody agreed to own.
Questions people ask
+Can it report on what performed?
Only from numbers you provide in the task. It has no analytics view of its own and it will not estimate a figure, so paste in the real performance data and ask for the pattern behind it.
+Can one worker handle several brands?
Hire one per brand. There are no per-worker fees, so separate skill files keep the voices from bleeding into each other, which is the failure mode when one worker carries two brand guides.
Related
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Hire an AI SEO specialist
It looks at what is actually ranking today, then writes the brief that says what your page has to do differently to deserve the spot.
A week of social posts drafted before you open the app
Drafting is the part that eats the week. Approving is the part that needs you.
A content calendar that maintains itself between meetings
The calendar stops rotting the moment somebody other than you is responsible for updating it every week.
Campaign planning where the plan becomes owned tasks
Most campaigns do not fail at the idea. They fail at the fourteen small things nobody agreed to own.
Connect Instagram to Polaris
Engagement data is the only honest input to a content calendar, and it is the input most calendars are written without.
Connect WhatsApp to Polaris
For a lot of companies WhatsApp is the support desk, the sales channel and the customer record, and none of it is written down anywhere else.
Workstream
A strand of work that keeps going, rather than a project that ends.