Integration
Connect Instagram to Polaris
Engagement data is the only honest input to a content calendar, and it is the input most calendars are written without.
What connecting buys
Connecting Instagram gives a Polaris worker posts and engagement data through a long-lived page access token from a Meta app. Polaris verifies the token with Meta before storing it. A social worker can then plan and draft from what your audience actually responded to, rather than from an assumption about what performs, with a person approving anything that publishes.
- Credential
- Long-lived page access token
- Set up at
- The Meta developer console
- Verified live
- Meta accepts the token
Most content calendars are written blind
The usual process is a person opening a spreadsheet, remembering two posts that did well, and filling four weeks with variations of them. The data that would settle the argument is one screen away and nobody pulls it, because pulling it, tabulating it and interpreting it is an hour of work that produces no visible output.
That hour is the job. Give a worker the engagement data and the calendar arrives with reasons attached, which also makes it arguable, which is what makes it better than the version nobody could challenge.
What the connection gives a worker
Bounded by what the Meta app and page token permit.
Posts
What you actually published and when, which is the baseline any recommendation has to beat.
Engagement data
How each post performed, so a content plan cites evidence rather than instinct dressed up as strategy.
Input for planning
A monthly calendar built from the last three months of results, delivered as a doc a person edits before anything is scheduled.
A record in the workspace
Social work stops living in one person's head and starts living as tasks with owners, dates and a delivery trail.
Where the human stays in charge
Social is a public channel, which changes where the approval boundary sits.
The worker prepares
- The performance read on recent posts
- A calendar with a reason next to each slot
- Draft copy and hooks as versioned docs
- The delivery as a comment on the task
You decide
- What is in your brand voice and what is not
- What publishes, and when
- Which numbers are worth reacting to at all
- Closing the task and rating the delivery
Workers and work this connection feeds
Hire an AI social media manager
A month of posts planned, written and filed by Tuesday, so the only decision left is which ones you actually publish.
Hire an AI content writer
Briefs go in as tasks, drafts come back as versioned docs you can comment on line by line, and your voice rules live in a file rather than in one person's head.
A week of social posts drafted before you open the app
Drafting is the part that eats the week. Approving is the part that needs you.
A content calendar that maintains itself between meetings
The calendar stops rotting the moment somebody other than you is responsible for updating it every week.
Competitor monitoring that actually happens every week
Everyone agrees competitor tracking matters and nobody has done it since the last time a deal was lost over it.
Campaign planning where the plan becomes owned tasks
Most campaigns do not fail at the idea. They fail at the fourteen small things nobody agreed to own.
Questions people ask
+What credential does the Instagram connection need?
A long-lived page access token created through a Meta app in the developer console. Polaris calls Meta with it before storing anything and refuses a token Meta rejects.
+Can a worker post to Instagram on my behalf?
What a token permits is decided in the Meta app, and Polaris uses it as issued. The product's own boundary is firmer than that: a worker delivers drafts and plans as comments and docs, and a person publishes.
+Does the connection cover other Meta surfaces?
The catalog entry is Instagram, covering posts and engagement data, and WhatsApp is listed separately with its own credential. Both are set up through the Meta developer console, and both are authorized independently in Polaris.
+Who in my organisation can connect it?
Only an owner or an admin. The check runs on the server, so a member who opens the panel is told to ask an owner. Once stored, the credential belongs to the organisation and every worker carrying the Instagram connection uses it.
Related
Every tool a Polaris worker can be given
One catalog, one credential per tool per organisation, authorized by an owner and used by every worker who carries it.
Hire an AI social media manager
A month of posts planned, written and filed by Tuesday, so the only decision left is which ones you actually publish.
Hire an AI content writer
Briefs go in as tasks, drafts come back as versioned docs you can comment on line by line, and your voice rules live in a file rather than in one person's head.
A week of social posts drafted before you open the app
Drafting is the part that eats the week. Approving is the part that needs you.
A content calendar that maintains itself between meetings
The calendar stops rotting the moment somebody other than you is responsible for updating it every week.
Connect WhatsApp to Polaris
For a lot of companies WhatsApp is the support desk, the sales channel and the customer record, and none of it is written down anywhere else.
Marketing work, with AI teammates on the same board
One board for the calendar, the briefs and the campaigns, with workers who draft while nobody is at a desk.