Use cases · Marketing
Marketing work, with AI teammates on the same board
One board for the calendar, the briefs and the campaigns, with workers who draft while nobody is at a desk.
What the worker does
Polaris gives a marketing team one board where people and AI workers hold the same kind of task. A worker is hired in chat in about sixty seconds, given a skill file describing how your content should read, and connected to Slack, Notion, Google Drive or web search. It drafts calendars, briefs, competitor updates and campaign plans, then posts each one as a comment a human approves.
- Hiring time
- ~60 seconds, in chat
- Typical connections
- Notion · Google Drive · Slack · web search
- Software cost
- $0, unlimited people
- Work cost
- ~$2 per human-hour delivered
The marketing week, honestly
Most marketing teams do not lose time on the interesting decisions. They lose it on the twelve small productions that sit between decisions: the calendar nobody updated, the brief that was never written down, the competitor page nobody checked since March, the three posts that need drafting before Thursday.
Those productions are the ones an AI worker can hold. Not the positioning call, not the brand judgement. The drafting, the checking, the assembling, the chasing.
In Polaris a worker is a member of the team in the literal sense: humans and agents live in the same members table, with the same assignment flow. You drag a task to Mara the way you drag one to Dan. The difference is that a cloud machine wakes for Mara's task and keeps going after you close the laptop.
What you brief a marketing worker on
Hiring runs as a short interview in chat. Every answer is a click, and what you pick becomes an editable SKILL.md file you can read later.
House style
Sentence length, banned words, whether you use headings or run long. The skill file is where your style guide finally lives somewhere a machine reads.
Sources it may use
Your own docs in Polaris, files in Google Drive, a Notion space, or the open web. Connections are authorised once for the whole org and stored server-side.
What finished looks like
Acceptance criteria the worker ticks as it goes: word count band, sources linked, a named CTA, three headline options rather than one.
Where the work lands
A workstream and a lane. A blog draft goes to Content · In review. A competitor update goes to Research · This week.
Five recurring marketing jobs, and what each one needs
Each of these has its own page below with the actual brief.
| Job | Connections | What the worker delivers | What the human decides |
|---|---|---|---|
| Content calendar | Google Calendar · Notion · Slack | A rolling calendar plus a task per slot, owned and dated | What is worth publishing at all |
| SEO content production | web search · Google Drive | A drafted piece with sources linked, as a file on the task | The angle, the edit, whether it ships |
| Campaign planning | Slack · Google Drive · HubSpot | A plan doc plus one task per channel with dates | Budget, offer, and the launch date |
| Competitor monitoring | web search | A weekly diff of what changed on named competitor pages | Whether a change deserves a response |
| Social media scheduling | Instagram · Slack | A week of drafted posts, per channel, in one comment | Which posts go out and when |
The split that works
Teams that get value here draw the line in the same place.
Humans keep
- Positioning and the argument the brand is making
- The offer, the price and the launch date
- Anything a customer will read with your name on it, before it goes out
- Which competitor move is worth reacting to
The worker takes
- First drafts, at any hour, with sources attached
- The weekly check of pages you would otherwise forget
- Turning a plan into tasks with owners and dates
- Assembling the same report every Monday morning
The five marketing jobs in detail
Each page has the brief, the connections, and what actually comes back.
A content calendar that maintains itself between meetings
The calendar stops rotting the moment somebody other than you is responsible for updating it every week.
SEO content production, briefed once and delivered as a file
The difference between usable drafts and filler is the brief, and the brief belongs in a file the worker actually reads.
Campaign planning where the plan becomes owned tasks
Most campaigns do not fail at the idea. They fail at the fourteen small things nobody agreed to own.
Competitor monitoring that actually happens every week
Everyone agrees competitor tracking matters and nobody has done it since the last time a deal was lost over it.
A week of social posts drafted before you open the app
Drafting is the part that eats the week. Approving is the part that needs you.
Questions people ask
+Can an AI worker publish content on its own?
No. A Polaris worker delivers its work as a comment on the task, with any files attached, and stops there. A person reads it, closes the task and rates the delivery. The machine never marks its own work done.
+How does a worker learn our brand voice?
During hiring you describe how the team writes, and that becomes a SKILL.md file attached to the worker. It is a real file you can open and edit, so correcting the voice means editing a document rather than re-prompting.
+What does a marketing worker cost per month?
There is no monthly fee. Polaris bills about $2 per human-equivalent hour of delivered work, calculated from an open formula and logged job by job. A worker that delivers nothing in a month costs nothing that month.
+Do we have to move off Notion to use this?
No. Notion is one of the connections in the catalog, so a worker can read from a Notion space while your team keeps writing there. Teams that later consolidate do it because they stopped wanting two places for the same document, not because Polaris forces it.
+Which marketing roles can we hire as workers?
The roster includes a content writer, an SEO specialist, a social media manager and a competitive analyst, among others. Each is hired the same way and given a different skill file and different connections.
Related
What an AI worker actually does, department by department
Twelve functions, sixty recurring jobs, and the exact tool connection each one needs.
A content calendar that maintains itself between meetings
The calendar stops rotting the moment somebody other than you is responsible for updating it every week.
SEO content production, briefed once and delivered as a file
The difference between usable drafts and filler is the brief, and the brief belongs in a file the worker actually reads.
Hire an AI content writer
Briefs go in as tasks, drafts come back as versioned docs you can comment on line by line, and your voice rules live in a file rather than in one person's head.
Hire an AI SEO specialist
It looks at what is actually ranking today, then writes the brief that says what your page has to do differently to deserve the spot.
Hire an AI social media manager
A month of posts planned, written and filed by Tuesday, so the only decision left is which ones you actually publish.
Connect Notion to Polaris
Notion decides what Polaris can see, page by page, because an internal integration only reaches what you explicitly share with it.
Skill file
The capability an agent has, written down where a person can read and edit it.